The Person Behind Amethyst Digital
I’m Jon Rossiter, a marketer, operations leader and lifelong creative based in Newfoundland. I’ve always thrived on learning new things, exploring new creative outlets and finding different ways to bring ideas to life.
Amethyst Digital began as a creative outlet of its own. Over time, I realized I could combine that side of myself with years of experience managing people, projects, budgets and competing business priorities. Together, those experiences could help others accomplish something meaningful.
That combination shapes how I work today. I know good marketing has to do more than look good. It has to fit your goals, your budget and the time and capacity you actually have. Most importantly, it has to get done. Whether I’m managing a social media calendar or helping build a passion project from the ground up, I bring curiosity, practical thinking and hands-on execution to the work.
When you work with Amethyst Digital, you work directly with me, from figuring out what needs to be done to seeing it through.
The Amethyst Perspective
Marketing should fit the business. Not the other way around.
Every business has different goals, challenges, resources and capacity. I do not believe in applying the same playbook to all of them.
I start by understanding what you are trying to accomplish, then bring the right mix of strategy, management and creative execution to the work. As your priorities change, the work can change with them.
Experience & Versatility
01
Strategy
Helping businesses clarify priorities, identify opportunities and determine the right direction.
02
Social & Content
Social media management, content planning, copywriting and campaigns that keep brands active and relevant.
03
Design & Creative
Branding, graphic design and visual communications that make ideas clear and engaging.
04
Production
Hands on photography, video and podcast production that carries projects from concept to finished work.
Why Fractional
I work as an embedded marketing partner without the commitment or expense of a full time hire. I learn your business, provide continuity, help make decisions and execute the work. Clients can work with me on an ongoing basis or for a defined creative project with the same collaborative and invested approach.
The Right Fit
• Need marketing expertise without hiring a full time employee
• Want one person who can provide direction and execute the work
Amethyst is right for businesses and organizations that:
• Value direct communication and a collaborative relationship
• Need flexibility as their priorities change
• Have a specific idea or passion project they want to bring to life