<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Amethyst Digital]]></title><description><![CDATA[Fractional Marketing, Exceptional Results]]></description><link>https://www.amethystdigital.ca/insights</link><generator>RSS for Node</generator><lastBuildDate>Tue, 06 Oct 2026 06:04:57 GMT</lastBuildDate><atom:link href="https://www.amethystdigital.ca/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Having the Tools Isn't the Same as Having a Plan]]></title><description><![CDATA[You have a logo. Do you have a voice? Canva, a good phone and AI make content easy. Here's why that still isn't the same as having a plan.]]></description><link>https://www.amethystdigital.ca/post/having-the-tools-isnt-the-same-as-having-a-plan</link><guid isPermaLink="false">10f0e0ee-bd40-4107-83c5-3e55dd551ff0</guid><pubDate>Sun, 04 Oct 2026 16:38:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f1be9_7672d3dd690c47e5b80227f23508e2c2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Rossiter</dc:creator></item><item><title><![CDATA[What Is a Fractional Marketing Partner, Anyway?]]></title><description><![CDATA[Agencies can cost thousands. A full-time hire may not fit. Doing it yourself rarely sticks. Here's the middle ground, and what it actually looks like.]]></description><link>https://www.amethystdigital.ca/post/what-is-a-fractional-marketing-partner-anyway</link><guid isPermaLink="false">9b0f54b4-d606-49be-8681-dd6812467c29</guid><pubDate>Sun, 04 Oct 2026 16:34:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f1be9_8091be278b2048f2b8329bc4e285bf5e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Rossiter</dc:creator></item><item><title><![CDATA[Why Marketing Is Always the First Thing to Slide]]></title><description><![CDATA[I run a marketing business, and I still can't find time to market at my day job. Here's why marketing always slides, and how to keep it on the list.]]></description><link>https://www.amethystdigital.ca/post/why-marketing-is-always-the-first-thing-to-slide</link><guid isPermaLink="false">0968e566-9672-432c-a3c6-f6efc3662629</guid><pubDate>Sun, 04 Oct 2026 15:36:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f1be9_406e57f1c00b4f63ba14596499bb88da~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Rossiter</dc:creator></item></channel></rss>